Frequently Asked Questions

Because we want your experience to be just as Lovely as the wedding gown you’ll find, here are a couple of pointers for making the most of your day shopping with us:

Bridal Shops
What is the price range of your gowns?

Our gowns range from $1,800 to about $6,000.  If you have specific questions about a certain designers price range, please visit our designer page for a more thorough price breakdown.


Do I need an appointment?

Yes.  So that we can give each bride our undivided attention, all shops are by appointment only, and cannot accommodate walk-ins.  We require private appointments to try on both wedding gowns and accessories. Click on the home page to schedule your appointment and specify if you are coming in for a bridal or accessories appointment.

How long are appointment times?

Depending on the shop location, we allot 1 to 1.5 hour for your bridal appointment.  Because we are boutique stores, all gowns are out for browsing, and we have found that that amount of time is the perfect to select your favorites and try them on.

When should I order my wedding dress?

Dresses can take up to four to six months to produce, since it is being made to order.  When you factor in shipping and alterations, it could be a six month total process.  We suggest deciding on a dress six to nine months prior to your wedding date, so you have time built in for fittings and accessorizing.  There are rush options for weddings under six months, but rush fees do apply.

What is a trunk show?

Lovely carries an edited selection of each designer’s collection, but trunk shows are a designated time that Lovely will have an extended selection of a particular designer.  The trunk shows only last a couple of days, and appointments fill up quickly, so we recommend you book early if one of your favorite designers will be visiting Lovely and you want to be able to shop the whole line.  Discounts apply on trunk show merchandise during the trunk show dates only.

How should I prepare for my appointment?

Take some time to look through magazines and websites so you have a general idea of what you prefer in a wedding dress.  This will help us get started in the selection process, although your stylist may also have some recommendations that you will love.  It is helpful to bring undergarments of similar styles that you will wear on your wedding day, including strapless bras and those magic Spanx!  Also bring heels of a height that you will wear for your wedding so you can get the complete picture when dress shopping.

Will I need alterations?

We like to order the dress as close to your current size as possible, but all bridal gowns need alterations to give it a perfect fit for your wedding day.  Before picking up the gown you purchase at Lovely, we suggest you contact a tailor to schedule your appointment to start the fitting process.  Lovely has recommended tailors in each of our shops, so contact your local store for a referral.  We recommend allowing starting your alterations two months prior to the wedding date, so make sure to add this time onto the four to six months for gown production.

Do you do fittings in your shop?

We do not tailor in our stores, since a tailor’s shop has all have the bells and whistles at their fingertips to achieve a perfect fit and any last minute changes you may want to make to your gown.  We don’t have any required alterations packages, which means you only pay for what you need to have done to make your gown fit like a glove.

Do you have plus size samples?

Of course!  We work hard on having a great selection for women of all sizes. We carry some of our designers best sellers in two sample sizes: 8 and 18. We also have a few exclusive curve collections, like Theia Curve and Studio Levana, sampled in sizes 18-24. If you would like to speak to someone directly to learn more about what we have available, please shoot an email to the the location that you would like to visit.

Can I bring a large party to my appointment?

We recommend that you limit your party to four or less during your visit at Lovely.  We are cozy little boutiques with limited seating and we have found that the opinions of a trusted few always make for an easier decision for you.