When we imagined our shop in 2009, we wanted our brides to have the best of all worlds when shopping for their bridal gowns. Creative and inspiring indie designers-check. Warm and homey atmosphere-check. Friendly and low stress service from stylish sales girls-check. We plucked some of the coolest indie designers off of Etsy, putting their dreamy designs into a store for the first time, sprinkled in some of the classic design talents in the bridal industry, and opened our West Village townhouse door to critical acclaim in April 2010.

Five years later, we are a friendly collective of bridal shops across the country in New York, Los Angeles, Philadelphia, Washington D.C., San Francisco, and Rochester NY. We are proud to say all of our stores are owner-operated, which means, as a bride, you get to talk to the gal in charge anytime you want. Every city, every market and every bride is different, and our shop owners are there to listen to your needs directly and curate a bridal selection just for you. We think this personalized service is critical to keeping Lovely intimate and connected. And we just love that we are helping women get into business with our franchising efforts. Shoot us an email if you are curious about how it works.

But back to the gowns (always… back to the gowns). We have some of the dreamiest dresses a girl can imagine in each of our shops. Fashion-forward, indie-vibe, non-traditional, laid-back, whimsical and romantic. These are words we’ve heard our brides use. We also have some sleek and classic silhouettes that our daring brides like to sass up with sparkle and shine, or just leave simple and stunning for a 90’s era modernity. Because we have the coolest brides who are not afraid to be themselves.

This free spirit still defines our shops today and our philosophy reigns true: you deserve access to awe-inspiring design, in a fun and intimate environment, with friendly and personalized service.



We are looking for franchisees across the USA, with particular interest in major metro cities. Email us at biz@lovelybride.com to learn more about our franchising program and to determine if you could be the next Lovely location!


If you are itching for a job full of glam and glitz, apply to be a sales stylist at your local Lovely. Contact your Lovely through our stores tab or email biz@lovelybride.com to inquire about corporate job opportunities.