It’s now become an annual tradition to share with you where we have been in the past year, and the great things we are looking forward to in the year ahead. We want to take the time to thank our awesome staff, who has made the bridal shopping experience so fun for our brides.

And of course, a huge thanks goes to our brides who we have had the pleasure of getting to know and love.  We also thank our loyal fans, even those who have never stepped foot in our store, for being part of our growing brand and spreading the word across the US (and beyond!) so that we have brides a-waiting when we open our new stores this year!

2012 has been full of new beginnings for Lovely like…

*Our first west coast store in Los Angeles that opened in February,

*Our fab Marketing Director, Eli, getting engaged and prepping to be married this month,

*And our very own fearless leader, Lanie, getting ready to fearlessly have her first baby in 10 days!

*We also had some amazing shoots take place at Lovely, both for magazines and TV! You’ll see more of this in 2013, including seeing us on a national TV show!

*As usual, we continue to bring in some of the best, new designers out there and are super excited about our latest addition, Sarah Janks.

*And we are making good on our promise to bring you more Lovely across the US, with two new stores opening this Spring! Our franchising is in full swing and a lot of you are already in talks with our team about bringing some Lovely your way. If you are interested in learning more, email us at

So many great things have gotten started in 2012 that will be realized in 2013, including a new website and blog overhaul, and a new store location for our New York City store (um, like DOUBLE the space…we’ll get you gals off the mile long wait list for Lovely NY very soon!!).

We are excited to share it all with you day by day on our blog. Check back often and let your newly engaged friends know about all of the fun they can have at Lovely in 2013. We heart you all big time!!